Understanding the psychological motives behind microblogging.

نویسندگان

  • Lin Qiu
  • Angela K-y Leung
  • Jun Hao Ho
  • Qi Min Yeung
  • Kevin Joseph Francis
  • Pei Fen Chua
چکیده

This research aims to understand the psychological motives behind microblogging. We conducted two studies to investigate if social exclusion and existential anxiety would lead to a high tendency to microblog. Our results show that participants did not use microblogging to satisfy their needs for social connection and affiliation, but highly extraverted participants did use it to relieve their existential anxiety.

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عنوان ژورنال:
  • Studies in health technology and informatics

دوره 154  شماره 

صفحات  -

تاریخ انتشار 2010